Rafe Blandford

Writing

Essays and notes on product, technology and AI — and the transformation that happens where they meet: how it's changing the way we think, lead and work.

Formula 1

Formula 1

Fan first experience for the world's largest motorsport.

Honda

Honda

Transforming Honda UK's D2C Future Sales and creating a pan-european marketing platform.

MiXR

MiXR

Powering the highlights reel of the UK's social life for those who seek unforgettable times out.

Mercedes Benz

Mercedes Benz

Enabling D2C digital sales for all Mercedes-Benz cars across the UK.

F1 Academy

F1 Academy

Enabling F1 Academy to remove barriers for girls on and off the track and become a catalyst for change.

Biffa

Biffa

Transforming Biffa to be the UK leader in sustainable waste management.

Greystar

Greystar

Driving Greystar’s B2C brand transformation by planning, redesigning and building Greystar.com

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Occasional pieces on product, technology and AI — and how they actually play out in practice.

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