Writing with AI, in my own voice
Explaining how I write with AI and the creation of voice and deslop skills.
AI + Work
14AI and the future of work — what it changes for products, teams and ways of working.
Treat your operating model as a product
Your operating model is a product. Treating it as one lets you move faster and makes people happier.
Why does AI feel so different in 2026?
Why 2026 feels like a tipping point to some and gradual change to others, explained with three benchmarks and two stories from the coalface.
Making product ideas visible before they look finished
I built an agent skill to shorten the loop between talking, visualising and revising, while keeping product judgement where it belongs.
Loops within loops
AI doesn’t just accelerate product development; it changes the economics of feedback loops.
Living on the agentic frontier
Point capable agents at your own data for long enough and you find out which bits of the hype are real.
What a personal AI system costs
The real cost numbers for RafeOS, mid-build, and some decisions made along the way.
Agentic product development, up close
What building RafeOS with AI taught me about compression, discipline and judgement.
Why I built a personal operating system
The why of RafeOS, the agentic edge, AI engineering, and what it's taught me so far
A front door for people and machines
Two audiences now: the bifurcation the web and how this site looks to address this.
Lessons in AI Adoption
The UK Government's AI Adoption Plan for the creative industries: eight strong recommendations, an eye-catching stat, and what to take from them.
Notes from SXSW London 2026
Notes from SXSW London 2026: redesign before technology, the reinvention window, and a greater-than-usual ambiguity around the AI hot-topics.