Writing with AI, in my own voice
Explaining how I write with AI and the creation of voice and deslop skills.
Writing
Essays and notes on product, technology and AI — and the transformation that happens where they meet: how it's changing the way we think, lead and work.
Treat your operating model as a product
Your operating model is a product. Treating it as one lets you move faster and makes people happier.
Why does AI feel so different in 2026?
Why 2026 feels like a tipping point to some and gradual change to others, explained with three benchmarks and two stories from the coalface.
Making product ideas visible before they look finished
I built an agent skill to shorten the loop between talking, visualising and revising, while keeping product judgement where it belongs.
An e-ink screen on the wall with TRMNL X
How I'm using a 10.3-inch e-ink panel from TRMNL to show a daily briefing, smart home, health info and more.
Developer experience with TRMNL
Five e-ink screens built in one day. What made it quick was a platform built to be legible to agents.
Modernising the archive: what the search data says
Static, schema, Lighthouse to the top marks — did Google notice? Sixteen weeks of Search Console data on 145,000 modernised pages.
High standards and high humanity
The high bar and the deep care, held together; and why the best teams need both.
Loops within loops
AI doesn’t just accelerate product development; it changes the economics of feedback loops.
Living on the agentic frontier
Point capable agents at your own data for long enough and you find out which bits of the hype are real.
What a personal AI system costs
The real cost numbers for RafeOS, mid-build, and some decisions made along the way.
Agentic product development, up close
What building RafeOS with AI taught me about compression, discipline and judgement.
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New writing by email
Occasional pieces on product, technology and AI — and how they actually play out in practice.