Writing

Essays and notes on product, technology and AI — and the transformation that happens where they meet: how it's changing the way we think, lead and work.

Biffa

Transforming Biffa to be the UK leader in sustainable waste management.

Greystar

Driving Greystar’s B2C brand transformation by planning, redesigning and building Greystar.com

Glastonbury Festival

How we reimagined the Glastonbury Festival app in under 10 weeks.

Evolving Products & Platforms

The story and operating model behind a decade of digital product transformation partnerships.

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Occasional pieces on product, technology and AI — and how they actually play out in practice.