Career
Roles, scope and selected work — the career timeline version, with links through to the case studies.
Technology & Product Leader (CTPO)
Executive technology and product leader building, operating and evolving digital products and platforms at scale.
Works at the intersection of product, technology and AI — and the cross-disciplinary orchestration that turns them into outcomes. Most recently CTPO at Digitas UK, leading a 200+ person product and technology capability across the UK, India and EU. Earlier career founded on technology entrepreneurship and public communication of technology, building editorial products that reached 150m+ people during the smartphone transition.
Looking for: CTPO, CPO, CTO, transformation or equivalent — the remit matters more than the title.
Experience
Chief Technology & Product Officer
Digitas UK (Publicis Groupe) · –
7 direct reports, 200+ FTE, UK/India/EU; £20m+ capability
Executive leader for the Products & Platforms capability and the Technology and Product disciplines. Accountable for capability strategy, commercial outcomes, growth, client leadership and delivery.
- Modernised end-to-end product development: introduced product-led ways of working across client programmes, replacing ad-hoc delivery with repeatable models.
- Capability leadership and growth: grew the capability by around 50% over four years, with client satisfaction up ~20%, average team size down ~20% and margin up ~7 points.
- Focused on team culture, trust and safety — high performance, psychological safety and continuous development, while actively managing performance where needed. Maintained <4% UK annual voluntary attrition.
- Led organisation-wide AI pilots and rollout — use cases, tooling and governance — and shaped the agentic platform roadmap.
Chief Product Officer
Digitas UK (Publicis Groupe) · –
150-person unified technology and product team, UK and India
Executive leader for the Technology and Product disciplines, leading end-to-end product strategy and technology delivery across web, mobile and platform products.
- Unified managed and professional services into a single 150-person team across the UK and India; designed and implemented the distributed delivery model.
- Established Digitas' first Product function — a dedicated team of 10+ and a modern product-led operating model across client programmes.
Technology & Product Director
Digitas UK (Publicis Groupe) · –
Led the mobile competency centre, setting direction and leading product delivery. Established the technology solution partnership programme.
- Led the opening stages of the Formula 1 engagement — the pitch and the first delivery period — laying the ground for what became a decade-long partnership.
- Hands-on throughout: product and technology strategy, and delivery oversight, for mobile apps including Hastings Direct and E.ON.
Mobile & Product Strategy Leader
Digitas UK (Publicis Groupe) · –
Mobile strategy and product management; translating emerging behaviours and technologies into digital strategy and creative technology recommendations.
Director
All About Consulting · –
Boutique advisory firm providing strategy, delivery and customer engagement consulting to the mobile industry's leading players.
- Nokia — advised leadership and product teams on positioning, developer experience and influencer engagement.
- Symbian, S60, UIQ — five-year retained consultancy on developer and consumer experience.
Founder & Editor
All About Media · –
Built and ran All About Symbian and All About Windows Phone — leading independent publications of the early smartphone era, reaching 150m+ people. Created end-to-end content and publishing product loops: editorial strategy, content creation, product development for web and companion apps, audience growth, community and distribution.
People & culture
- A leadership philosophy of high standards and high humanity, held together — that pairing is what gets to great outcomes.
- Co-founded the Diversity Champions initiative — a grassroots and top-down model for practical DEIB initiatives, later embedded into wider agency ways of working.
- Executive sponsor of a three-and-a-half-year Next Tech Girls partnership, opening routes into technology and STEM careers for girls and young women — work experience placements, introductory sessions, client workshops and partner events, reaching 15,000 young and early-careers people. It also provided access to an audience clients rarely reach, helping shape subsequent client work.
- Board member, VivaWomen! (2017–present) — Publicis Groupe's internal women's network.
Selected work
Short case studies — the outcome, and my role in it.
- Formula 1 2018–2026 — leading the team, tech and product, hands-on. Creating a fan-first experience for the world's largest motorsport. Multi-fold increase in digital audience (web + app) 2018-2022: unique users 113m (+63%), page views 1.6bn (+24%).
- F1 Academy 2023, 2025. Enabling F1 Academy to remove barriers for girls on and off the track and become a catalyst for change. Increased reach and engagement with core audience (2025: content views up 20% year-on-year, contributed to 31% YoY fanbase growth).
- EE 2023–2025. Supporting EE's new brand launch by creating digital tools and experiences, and its gaming business with proposition development and digital experiences. Substantiating the 2023 launch of "new" EE, with LearnSmart, PhoneSmart, and GameSmart against the brand promise of "do more" and "elevate the everyday".
- Glastonbury Festival 2023. Reimagining the Glastonbury Festival app in under 10 weeks. 193k downloads and 154k users at the festival (estimated 75% of attendees).
- Honda 2018–2026. Transforming Honda UK's D2C Future Sales and creating a pan-european marketing platform. End-to-end D2C Sales increase (confidential) against targets.
- Stonegate (MiXR) 2023–2024. Powering the highlights reel of the UK's social life for those who seek unforgettable times out. 1 million+ downloads in the first six months, 500,000 drinks samples, £1.8 million points redeemed.
- Biffa 2022–2026. Transforming Biffa to be the UK leader in sustainable waste management. Simplified website, positioning service articulation, reducing 1,500 to 150 pages (2023), with reduced total cost of ownership (2024), and improved performance.
- Mercedes-Benz 2024–2026. Enabling D2C digital sales for all Mercedes-Benz cars across the UK. 100% team retention through internal transition (over an 18-month period).
- Greystar 2020. Driving Greystar’s B2C brand transformation by planning, redesigning and building Greystar.com. Customer-first experience with fee transparency, consolidated search and property information, and new brand design system.
- Products & Platforms at Digitas UK Leading the change and evolution of the operating model for a capability behind a decade of digital product transformation partnerships.
Recognition & media
- BIMA 100 2026 — AI & Tech Pioneers
- Campaign Tech Awards 2022 — Diversity Advocate of the Year (winner)
- Industry commentary and expert analysis across broadcast (CNN), print (The Times), trade press (Campaign, The Drum) and international conferences (MWC, CES).
- 361 Podcast, co-host — deep-dive analysis on mobile, emerging technology and their impact on people and society. 225+ episodes. Listen
Education
BA (Hons) Geography with Management Studies (Judge Institute), First Class
University of Cambridge · –