---
title: "Rafe Blandford"
description: "Product, technology and AI — systems thinking, out loud."
canonical: "https://rafeblandford.com/"
updated: "2026-07-27"
---

# Rafe Blandford

> Product, technology and AI — systems thinking, out loud.

Technology & Product Leader (CTPO); most recently Chief Technology & Product Officer at Digitas UK (Publicis Groupe). This is the Markdown form of the homepage — the same sections, in the same order, showing the same posts.

**This is a front page, not an index.** For everything published here see [llms.txt](https://rafeblandford.com/llms.txt); for the full text of every post, [llms-full.txt](https://rafeblandford.com/llms-full.txt).

## Curated writing
- [High standards and high humanity](https://rafeblandford.com/high-standards-and-high-humanity/) — The high bar and the deep care, held together; and why the best teams need both.
- [Loops within loops](https://rafeblandford.com/loops-within-loops/) — AI doesn’t just accelerate product development; it changes the economics of feedback loops.
- [Living on the agentic frontier](https://rafeblandford.com/rafeos-agentic-edge/) — Point capable agents at your own data for long enough and you find out which bits of the hype are real.
- *(more in [All writing](https://rafeblandford.com/writing/))*

## Work
- [Formula 1](https://rafeblandford.com/formula-1/) — Fan first experience for the world's largest motorsport.
- [Honda](https://rafeblandford.com/honda/) — Transforming Honda UK's D2C Future Sales and creating a pan-european marketing platform.
- [MiXR](https://rafeblandford.com/mixr/) — Powering the highlights reel of the UK's social life for those who seek unforgettable times out.
- *(more in [Work](https://rafeblandford.com/tag/work/))*

## AI & the future of work
- [A front door for people and machines](https://rafeblandford.com/a-front-door-for-people-and-machines/) — Two audiences now: the bifurcation the web and how this site looks to address this.
- [Lessons in AI Adoption](https://rafeblandford.com/lessons-in-ai-adoption/) — The UK Government's AI Adoption Plan for the creative industries: eight strong recommendations, an eye-catching stat, and what to take from them.
- [Notes from SXSW London 2026](https://rafeblandford.com/notes-from-sxsw-london-2026/) — Notes from SXSW London 2026: redesign before technology, the reinvention window, and a greater-than-usual ambiguity around the AI hot-topics.
- *(more in [AI & the future of work](https://rafeblandford.com/tag/ai-work/))*

## Product, technology & transformation
- [An e-ink screen on the wall with TRMNL X](https://rafeblandford.com/e-ink-screen-on-the-wall-trmnl-x/) — How I'm using a 10.3-inch e-ink panel from TRMNL to show a daily briefing, smart home, health info and more.
- [Developer experience with TRMNL](https://rafeblandford.com/developer-experience-trmnl/) — Five e-ink screens built in one day. What made it quick was a platform built to be legible to agents.
- [Agentic product development, up close](https://rafeblandford.com/rafeos-collaborative-ai-engineering/) — What building RafeOS with AI taught me about compression, discipline and judgement.
- *(more in [Product, technology & transformation](https://rafeblandford.com/tag/product-tech/))*

## RafeOS
- [What a personal AI system costs](https://rafeblandford.com/rafeos-what-it-costs/) — The real cost numbers for RafeOS, mid-build, and some decisions made along the way.
- [What it runs on](https://rafeblandford.com/rafeos-home-infrastructure/) — Infrastructure - a quick summary of the servers and devices running RafeOS
- [An agentic harness on swappable layers](https://rafeblandford.com/rafeos-agentic-harness-setup/) — A look at the agentic harness behind RafeOS. An account of what's working for me.
- *(more in [RafeOS](https://rafeblandford.com/tag/rafeos/))*

## All About Archive
- [Preserving Flickr Archive with a Data Lifeboat](https://rafeblandford.com/preserving-my-flickr-archive/) — Two decades of press events, device launches and MWC show floors live in my Flickr archive. How I preserved it with a Data Lifeboat.
- [Building Author Authority for a preserved website](https://rafeblandford.com/building-author-authority/) — How do you establish E-E-A-T for a site that's no longer publishing? Making two decades of credentialed authorship visible to search engines.
- [Adding Schema.org to 145k Static Pages](https://rafeblandford.com/adding-schema-org-to-145000-pages/) — Adding structured data is a template change on a live CMS. On 145,000 static HTML files from a CMS that no longer exists, it's a different problem.
- *(more in [All About Archive](https://rafeblandford.com/tag/all-about-archive/))*

## Get in touch
- [Contact](https://rafeblandford.com/contact/) — email, and what I am looking for
- [LinkedIn](https://www.linkedin.com/in/rafeblandford/)
- [About](https://rafeblandford.com/about/) · [Career](https://rafeblandford.com/career/)

---

Machine-readable: [llms.txt](https://rafeblandford.com/llms.txt) · [MCP endpoint](https://machines.rafeblandford.com/mcp) · [colophon](https://rafeblandford.com/colophon/). Append `.md` to any post or page path.
